3Commas
3Commas — is a TOP 1 crypto trading bots platform (SaaS)


PRESS
Best crypto trading bots – 3Commas (Google news)

INDUSTRY

Cryptocurrency

Trading

Analytics and Data


COMPANY

3Commas

Website

My role

I worked at Pave Bank as a "playing" design lead

I was responsible for the largest part of the platform – trading bots.


My key focus was to align overall trading experience to the market conditions, strategic goals during 2022 bearish market and overall user needs.

Results

• Developed a user-centric and data-driven strategy that drove the alignment of the product with customer needs.
• Boosted NPS by 67% (from 3 to 5) through a transformative UX redesign, significantly increasing user engagement and satisfaction.
• Conducted user research and aligned product strategy with market conditions, decreasing churn rate by 3% and improving C1 by 2%.
• Mitigated unexpected user losses and boosted C1 by 4% by identifying critical pain points and developing the impactful ‘Backtest’ feature.