Building the bank
Pave Bank is the world's first global programmable bank, making digital-assets and fiat currencies work together.
PRESS
Why Pave Bank Believes It Can Be The Future Of Digital Banking (Forbes)
Programmable money startup Pave Bank moves out of stealth (Finextra)
PRESS
Why Pave Bank Believes It Can Be The Future Of Digital Banking (Forbes)
Programmable money startup Pave Bank moves out of stealth (Finextra)
My role
I worked at Pave Bank as a product and design lead.
I was focused on the product and go-to-market strategy to drive the product into its MVP stage.
Built and managed a product team of 4
Developed and maintained a design language of the whole company
Results
- Aligned value proposition and prepared product segmentation strategy, achieving the right product-market fit through targeted market analysis.
- Developed a comprehensive B2B bank due diligence process, including compliance requirements, CJM, and customer interaction protocols, ensuring regulatory adherence.
- Achieved 32% CR despite tight B2B banking segment and overall market decline by matching the right value proposition and branding.
Overview
Pave Bank stands as a unique financial product, built on the convergence of multiple business and product needs. To succeed, it required precise alignment between market fit, brand positioning, and communication strategy. Our goal? To create a flexible, adaptable product for business banking, seamlessly serving both European and Asian markets.
Providing flexibility, easiness of onboarding and infinite customization.
And that was just a beginning!
Providing flexibility, easiness of onboarding and infinite customization.
And that was just a beginning!
Challenge
In the early stages, establishing foundational processes and a clear product identity was crucial.
We needed to define the market positioning, visual identity, and communication strategies to effectively convey the product’s capabilities and benefits to potential clients.
The B2B financial product we were developing at Pave Bank was unique in its approach and had few direct references in the industry. This made it an exciting challenge to define and position the product in a way that would resonate with our target customers.
We needed to define the market positioning, visual identity, and communication strategies to effectively convey the product’s capabilities and benefits to potential clients.
The B2B financial product we were developing at Pave Bank was unique in its approach and had few direct references in the industry. This made it an exciting challenge to define and position the product in a way that would resonate with our target customers.
Understanding
the market
The first crucial part of any product, is to:
Know the market and Know your competitors
This is the core basis of your product that is required in the value proposition process.
As a result, I came with:
Know the market and Know your competitors
This is the core basis of your product that is required in the value proposition process.
As a result, I came with:
- Entire market analysis: (with all the data we need to form the first strategic goals)
- The complete competitor analysis: that brings us understanding of the core market orientation, feature segmentation and brand strategy of our competitors
Brand identity and communication
Once we aligned our strategic vision, I initiated the development of the product’s brand identity. This step was essential in clarifying and reinforcing our core values, which became the foundation of our messaging.
In the early stages, it’s crucial to clearly define the core values and brand essence that we want to communicate to our customers.
I facilitated design thinking sessions to make the most crucial steps in understanding of our brand vibes:
In the early stages, it’s crucial to clearly define the core values and brand essence that we want to communicate to our customers.
I facilitated design thinking sessions to make the most crucial steps in understanding of our brand vibes:
- Trust
- Innovation
- Secure
- Unique
- Simple
Building a new solution in a highly competitive “red market” is always a complex endeavor.
We faced key challenges in conveying the value of programmable banking to our customers.
Questions like:
We faced key challenges in conveying the value of programmable banking to our customers.
Questions like:
- “What does ‘programmable’ mean?”
- “Is this a real bank?”
- “Are you unique and regulated?”
Conclusion
Pave Bank’s journey from concept to market was both rapid and efficient. Within six months, we not only launched the product but also secured a banking license, making Pave Bank a fully regulated financial institution. This milestone greatly enhanced trust and security for our customers, solidifying our credibility in both the European and Asian markets.
The product’s unique programmable banking solution resonated with businesses, resulting in rapid adoption and strong market positioning. Our focus on delivering a flexible, intuitive experience led to significant customer growth within the first six months. This swift adoption reflected the product’s value and seamless onboarding process, allowing businesses to customize their banking ecosystem with ease.
From a financial standpoint, the project was a sound investment. Initial development costs were efficiently managed, allowing us to reinvest in scaling the product and enhancing its features. Achieving full regulatory compliance further boosted our reputation, paving the way for long-term growth and stability in the competitive B2B financial landscape.
The product’s unique programmable banking solution resonated with businesses, resulting in rapid adoption and strong market positioning. Our focus on delivering a flexible, intuitive experience led to significant customer growth within the first six months. This swift adoption reflected the product’s value and seamless onboarding process, allowing businesses to customize their banking ecosystem with ease.
From a financial standpoint, the project was a sound investment. Initial development costs were efficiently managed, allowing us to reinvest in scaling the product and enhancing its features. Achieving full regulatory compliance further boosted our reputation, paving the way for long-term growth and stability in the competitive B2B financial landscape.